Choose love…


As we approach the upcoming Viva La Vida festival, plans begin for our altares. We plan which photos we’d like to share and the offerings and treats we will set out for our muertitos, in anticipation of enjoying just one more night in their presence. We remember the time we spent together and with that also comes the realization of our losses. For some, creating an altar is a step toward healing and closure. But as we gather together, let us remember that this is a time of love. Love for family and friends no longer with us physically. Love for tradition, our culture and heritage.

With all of the hurt and pain that too often strikes our everyday, and especially with such tragic events that we are witnessing happen far too often, I ask that we remember to love one another each and every day, without limit. Remember to always be kind, as our physical time here is fleeting and the moments we share with one another are only temporary. However the love that we choose to share with those around us lasts forever. The altars and tributes paid on the day of the dead is a testament to this. Gone by no means implies forgotten, and el amor es eterno/love is eternal. As the day approaches, the Viva La Vida team is so excited to share this experience with each of our altar builders, as that unmistakable feeling of love and hope will soon fill the air. Your love is what gives life to this beautiful celebration and we thank you for sharing your stories and history with us.

Con mucho amor/With lots of love,


2 thoughts on “Choose love…

  1. “When you are inspired from some great purpose, some extraordinary project, all your thoughts break their bonds: Your mine transcends limitations, your consciousness expands in every direction and you find yourself in a new, great, and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far then you ever dreamed yourself to be.”

    Jessica, your words and this project are inspirational.

    Thank you

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